Start your Business the Smart Way with our Community & Centre for Learning for Tech Entrepreneurs

accelerators, INCUBATORS & enterprise hubs

Get specialist, high-quality, TECH FOCUSED content for your clients & cohorts


Workshops, Programmes & Mentoring for Students & Student Entrepreneurs

under-represented entrepreneurs

Workshops & Programmes for Diverse Entrepreneurs - BAME Founders, LGBT, Women, 18-24s & the Over 40s


Don’t just work hard on your business. Work smart. If you want to know how, you’re in the right place!

Tech Startup Academy™ is an international business school, community and centre for learning for non-technical entrepreneurs who want to start and grow tech businesses and create software, including web and mobile apps from scratch. We are part of the Purposeful Group, which consists of several brands that support entrepreneurs and organisations that assist startups and small business owners.

Our informative and highly practical training courses are a must-have for tech startup founders. They will help you cut out the guesswork, decrease your learning curve, avoid business pitfalls, and get off to the best possible start with your tech startup venture.

We have over 1,300 members worldwide, and our books, mentoring, workshops, and programmes (offered with, or without an internationally recognised qualification) will empower you to transform your vision into a business, and help you get rapid results by showing you WHAT you need to know, and do, and HOW to get your product built, so you can increase your chances of success.

It's our mission to simplify your journey with our easy to follow processesand proven strategies and resources to help you make better business decisions, and avoid the roadblocks and challenges that entrepreneurs new to tech and business frequently experience. 

Learn how to build your business efficiently, avoid wasted time, money and energy, and gain a competitive edge with our specialist services designed to demystify building your tech driven business.

Scroll down to discover how you can supercharge your progress with our Tech Startup Academy™ "Classic" Programme for non-technical founders that will help you kick start your business in just 90-days.

Get Started at the Business School for Technology Entrepreneurs - Our Community & Centre for Professional Learning

We understand the common misadventures, mistakes and issues that can affect your progress as a founder in tech, because we've been building businesses and creating professional software for more than a decade.

Hundreds of entrepreneurs ahve attended our workshops and programmes, and thousands worldwide have read our bestselling books.

We are subject matter experts called to judge at local, and national startup / pitch competitions, and are regularly hired to mentor and support founders on behalf of startup accelerators, and other organisations that support entrepreneurs.

Purposeful Group and Tech Startup Academy™ are recognised as adult education and training providers with the Register of Learning Providers (UKRLP). Our content has been externally approved, and we are able to offer internationally recognised qualifications to entrepreneurs that successfully complete our programmes. When you gain a qualification with us, you have the option to get letters after your name.


Join the hundreds of entrepreneurs that have attended ​our specialist workshops.

Get the expert help you need, when you need it.

You'll need a range of skills to get your startup off the ground, and when you work with us, you’ll benefit from our knowledge, skills, and experience in both business AND tech. 

At Tech Startup Academy™ we'll show you how to build your business starting from the ground up, and you'll receive practical, tailored support to help you navigate your way from business idea to business launch.

Gain fresh insights, receive feedback and answers to your questions, and make sure you're clued up about how to steer your business and make the right decisions to move your business forward as founder and CEO of your own enterprise!


To see how, take a look at our Wheel of Progress shown here, which will help you start your tech business the smart way!

We're here to make sure you:

- Get clued up, increase your know-how and skills, and fast track your tech business with a clear, success path that you can follow, step-by-step

- Learn about the best strategies, software, tools, and resources to build your business

- Say NO to guesswork and learning through trial-and-error. Instead become more productive, make fewer mistakes, and experience less confusion 

- Avoid reinventing the wheel, and benefit from our resources, business and tech knowledge, and practical experience of developing digital products and services 

We've been taking household name companies from basic concept to finished product for over a decade. We'll help you do the same.

Tech Startup Academy™ Workshops & Programmes - a clear path to starting & building your tech business

Make the journey from business idea to business launch following our success path for tech startup founders.

Join our practical foundation workshops, or put your progress on the fast track when you join our 90-day "Classic" Programme for tech founders.

We'll help you get your business off the ground - starting from scratch and without prior tech or business experience. 

When you join our Tech Startup Academy™ "Classic" Programme, you'll attend 6 LIVE workshops designed by qualified technology professionals with expertise in working with startups, and receive email support, and perks and discounts.

Founders that choose our "VIP" Programme also attend 6 LIVE workshops and have access to a number of extras, including exclusive access to our startup promotion service, introductions to contacts,  and access to our private members community and discussion forum. VIP members can also access resources from our Resource Vault of Tech Startup Toolkits, 6 LIVE group Q&A and mastermind calls, progress check-ins, and the opportunity to gain an internationally recognised qualification*.


Contact us for a prospectus at: courses@purposefulgroup.com. 

Send us an email, us the live chat in the bottom right hand corner of your browser screen, or book a chat with us to discuss your booking, or APPLY NOW to join the programme.


Why not share the experience with your cofounder or an entrepreneur friend? You'll each get 20% off the programme price with our Cofounder Rates."

Contact us for a prospectus at: courses@purposefulgroup.com or APPLY NOW to join the programme.


Opt to get an internationally recognised qualification* - our Diploma in Software & Technology Entrepreneurship, and you'll have the additional option to have letters after your name*. Please let us know when you contact us if you would like to know more about our qualifications. (*Available as an optional extra.)

What do people say about our workshops & mentoring?

"This is the best workshop I have ever attended because these are things which I can actually use for my business. Great job!"

Tech entrepreneur, feedback on our Tech Startup Academy™ workshop on How to hire & manage developers

"... As a direct consequence of changes I made to our website following last week’s marketing session, I have managed to move [our company] from page 3 to page 1 on Google when searching for our keywords... this is a significant achievement!"

Founder, We in Social Tech Accelerator (Marketing for Tech Startups Workshop)

​"Really enjoyed the session! Loads of useful tools, advice, and methods of working and the slides were well put together."

Tech startup founder, We in Social Tech accelerator

"I came up with the idea of KtchUp... found a freelance designer, hired a freelance developer (that I unfortunately had to quickly terminate) then contracted with a small agency to develop the app. Having seen my ups and downs, a friend who also works on a startup project introduced me to Purposeful Products. After reading Don't Hire a Software Developer Until You Read this Book, and consulting with Purposeful Products, I just wished I had a time machine... ​The detours I had gone through are all listed in the book with prominent warning signs! Purposeful Products has boosted my confidence to get the most out of both KtchUp’s Beta launch and our developers."​

I-Ding Wu, Co founder of mobile app KtchUp, UK

"Kay has immense expertise and knowledge in the tech sector. Kay taught me several tricks which have really helped me boost my business in its early stages. I highly recommend Kay and Purposeful Products."

Nick C, founder of The Zeus App, UK

What do people say about our workshops & mentoring?

"I've moved from possible idea... to finding my market.. to finding my specific 'need' to fill - to collaborating with my market and gaining invaluable feedback as well as research. I'm currently in the 'Prototyping' phase of my project and it's moving quickly. I feel confident in the results gained... and the future. Can't say enough."

Aaron, USA

"Thanks to K.N. Kukoyi BSc (Hons) CSM FITOL for another awesome OneTech / Capital Enterprise workshop covering 'tech for non-tech founders' - she always finds ways to make building your own app / software product much less daunting! It's amazing to continue to see the richness of ideas that exist amongst uni students / young entrepreneurs."

Genevieve Oller, Capital Enterprise / OneTech Talent, Community Manager (posted on LinkedIn)

"Kay has been an incredible mentor to both myself and my tech Co-Founder. She helped us to refine our product both from a business and a tech stand-point. She listened to our ideas, answered our questions and pushed us to the steps forward. Mentorite truly benefited from Kay's support! I recommend her to everyone."

Giulio Capodimonti, Co-Founder & CEO Mentorite LTD

"Outstanding Service. I was given a lot of quality advice that is certainly going to make building my startup a lot easier. Will definitely recommend to anyone that's serious about building a tech startup." 

Anthon, UK

"Hi Kay, Thanks for the event last week, it was very useful. I would like to keep in contact with you as I begin to get my product developed." 

Workshop attendee, Developing tech products for non-technical entrepreneurs (feedback sent to us via email)


Kay Kukoyi CSM FITOL is a Software Delivery Specialist, author, global tech startup mentor, speaker, and lectures on the topics of technology and entrepreneurship.

She has made it her mission to put an end to the tech startup "horror stories" that are still  far too common in the startup world. She regularly speaks at conferences and events, hosts and sits on panels, and judges at local and national startup competitions.

She is the creator of the 10 Step App Map™ and App Map 2.0 models for tech entrepreneurs, and has been recognised by the Financial Times and Inclusive Boards #IB100 as one of the 100 Most Influential BAME Leaders in UK Tech. 

Kay has authored 5 business books, including the Amazon international bestseller, "Don't Hire a Software Developer Until You Read this Book".

Contact us to book Kay for your event, or book mentoring with Kay here. To speak with Kay, you can book a call here.

Our commitments to the UN Sustainable Development Goals

Tech Startup Academy™ is committed to providing specialist educational support to entrepreneurs through our unique and highly practical approach to learning and training, and our externally certified content.

We contribute to economic growth by helping entrepreneurs around the world to innovate, and to start, and build their own businesses.

We're passionate about supporting and welcoming diverse groups. We work with young founders aged 18-24 years, older entrepreneurs (our oldest client is in their 50s), sexually diverse people, and people from all ethnic backgrounds, and faith groups.